Liverpool, Merseyside, UK. 16th March, 2013. Hotel receptionist greets visitor to the Grand National Event at the Indigo Hotel. Employees of Grand National sponsor Crabbies are planning to stay at the Hotel Indigo on Chapel Street during the period of the April race meeting. Today two life-size yellow horses arrived outside the hotel as a promotion for the 2015 Crabbie's Grand National Festival on the 9th – 11th April 2015.


The long and storied history of the Grand National has thrown up many tales of winning against all odds – but few more surprising than the year the race was won by a bus-horse. In 1908 Rubio came out of retirement and left behind his life of pulling horse-drawn buses in Towcester to win on the grandest stage of all at Aintree Racecourse. "The long and storied history of the Grand National has thrown up many tales of winning against all odds – but few more surprising than the year the race was won by a bus-horse. In 1908 Rubio came out of retirement and left behind his life of pulling horse-drawn buses in Towcester to win on the grandest stage of all at Aintree Racecourse. Now, in a nod toward that unique result, The Crabbie’s Grand National Festival has launched a major advertising campaign on buses throughout the North West. Rubio’s place as a bus-horse and a Grand National winner was out in front but the ad campaign is the total opposite. The Crabbie’s Grand National Festival images will fill the entire rear of the double-decker vehicles. Known as ‘megarear’ ads, there are three in all which will promote each of the three days of The Crabbie’s Grand National Festival – Grand Opening Day, Ladies Day and The Crabbie’s Grand National raceday."


Size: 3600px × 2400px
Location: Liverpool, Merseyside, UK.
Photo credit: © MediaWorldImages / Alamy / Afripics
License: Licensed
Model Released: No

Keywords: advertising, aintree, animal, bay, bet, betting, booking, breed, british, business, campaign, centre, city, city-centre, colt, competition, crabbies, desk, england, english, equestrian, equine, event, fibre-glass, filly, gallop, gambling, grand, green, head, heads, historic, history, hooves, horse, horserace, horses, industry, launch, life-size, liverpool, mare, merseyside, muscle, promotion, promotional, pure, purebreed, race, replica, replicas, ride, rider, run, runner, saddle, speed, sponsor, sport, stallion, stamina, stands, steeplechase, thoroughbred, uk, yellow