A history of advertising from the earliest times : illustrated by anecdotes, curious specimens and biographical notes . ANTUR . EX . I . JULIS . PRIMIS . TABERNAE CUM . PERGULIS . SUIS . ET COENACULA EQUESTRIA . ET . DQMUS . CONDUCTOR CONVENITO . PRIMUM GN . ALIF I NIGID I , MAI SER. Said to mean, In the Arrian PoUian block of houses,the property of Cn. Alifius Nigidius, senior, are tolet from the first of the ides of July, shops with their * Nine hundred shops in a town which would hardly contain morethan about twelve hundred is rather incredible—perhaps it should beninety. Pergtda were eithe
A history of advertising from the earliest times : illustrated by anecdotes, curious specimens and biographical notes . ANTUR . EX . I . JULIS . PRIMIS . TABERNAE CUM . PERGULIS . SUIS . ET COENACULA EQUESTRIA . ET . DQMUS . CONDUCTOR CONVENITO . PRIMUM GN . ALIF I NIGID I , MAI SER. Said to mean, In the Arrian PoUian block of houses,the property of Cn. Alifius Nigidius, senior, are tolet from the first of the ides of July, shops with their * Nine hundred shops in a town which would hardly contain morethan about twelve hundred is rather incredible—perhaps it should beninety. Pergtda were either porticos shaded with verdure, latticeswith creeping plants, or small rooms above the shops, bedrooms forthe shopkeepers. Ccenacula were rooms under the terraces. Whenthey were good enough to let to the higher classes they were calledequestTia (as in the following advertisement). Plutarch informs usthat Sylla, in his younger days, lived in one of them, where he paid arent of_;^8 a year. 41 lUSt isesivettereii,ven asimemdhisve :ons1,1 sohusthe in-3enr arip-ish,ere3ed lUS ler,?pshishas2nsi— ,nd 5tS. iny:ed ieir. HADPvinTlNV^ GAMVS CfVS WALL INSCRIPTIONS IN rcTiuirki and opinions expressed by inliabilanU, with reference to their fancies and farourites, in Vie circuses tnd at other public exhibitions.
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Keywords: ., bookcentury1800, bookdecade1870, bookpublisherlondo, bookyear1874
