. Florists' review [microform]. Floriculture. 22 The Florists^ Review July 26, M Established, 1807. by O. L. GRANT. Publisbeil every Thursday by The Flouists' Publishing Co., 520-560 Oaxton Building, 608 South Dear bora St., Chicago. Tele., Wabash 8195. Resristered cable address, Florvlew, Chicago. Entered as second class matter Dec. 3,1897, at the post-oftice at Chi- ca«ro. 111., under the Act of March 3 1879. Subscription price, $ a year. To Canada, $; to Europe. $ Advertising rates quoted upon request. Only strictly trade ad- vertising accepted. NOTICE. It is impossible


. Florists' review [microform]. Floriculture. 22 The Florists^ Review July 26, M Established, 1807. by O. L. GRANT. Publisbeil every Thursday by The Flouists' Publishing Co., 520-560 Oaxton Building, 608 South Dear bora St., Chicago. Tele., Wabash 8195. Resristered cable address, Florvlew, Chicago. Entered as second class matter Dec. 3,1897, at the post-oftice at Chi- ca«ro. 111., under the Act of March 3 1879. Subscription price, $ a year. To Canada, $; to Europe. $ Advertising rates quoted upon request. Only strictly trade ad- vertising accepted. NOTICE. It is impossible to g^uarantee the insertion, discontinuance or alteration of any advertisement unless instructions are received BY 4 P. M. TUESDAY. SOCIETY OF AKESICAir FLOBISTS. Ineorpcrated br Act cf CoDKreaa, March 4, 1001. Ofllcen f»r 1917: PreaideBt, Babert 0. Kerr, Hanataa, Tax.; Tica-prealdaat, ?. Ij. Millar, la- ?ulca, N. Y.; aecretary. Jahn Yaung, 68 W. 28tta St., Naw Yark City; traaaurar, 3. J. Haaa, OBaha, Neb. TklrtT-third annual conTentlan, New Yark. M. Aufoat 21 to 24, 1917. Results bring advertisiDg. The Review brings results. There seems to be small chance of azaleas reaching this country in any quantity this autumn. Sales made today sometimes may be at the expense of the future, but the re- verse rarely is true: A sale lost by a florist is not easily recovered. Camouflage is the art of making oneself inconspicuous amid one's sur- roundings. The armies are studying it, but many florists are past masters through long practice. There is a place for Pink Ophelia. The color is more nearly the true pink than in any other rose on the market, and it should prove to be an easy doer, making it useful both to retailers and growers. Wholesalers say collections in the trade have been slower than usual this spring and summer. It is felt that the reason is seen in the florists' higher costs of doing business not compensated for by better selling prices. There has been a big business in


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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912