Writing an advertisement ... . sing ^25 Suits for $19,they would explain to the public just whatthey could offer for $20, ^25, or $30, as thecase might be. They felt that with the special-price style of advertising it was necessary touse more and more space all the time in ©rderto impress a public that had grown weary ofbargains, bargains, bargains. The new style,they believed, would enable them to cut downthe amount of space; plain truth takes lessspace than elaborate tales. Their new style ofadvertising was commented on favorably, butafter about a year of experience with it, BrillBrothers we
Writing an advertisement ... . sing ^25 Suits for $19,they would explain to the public just whatthey could offer for $20, ^25, or $30, as thecase might be. They felt that with the special-price style of advertising it was necessary touse more and more space all the time in ©rderto impress a public that had grown weary ofbargains, bargains, bargains. The new style,they believed, would enable them to cut downthe amount of space; plain truth takes lessspace than elaborate tales. Their new style ofadvertising was commented on favorably, butafter about a year of experience with it, BrillBrothers went back to the cornparative-priceofferings — not quite the strong style of for-mer years, but a bargain appeal just the it is obvious that a change in advertisingstyles cannot be rapid. The public must beeducated slowly. Price is sometimes a strong appeal and thenagain it is not. Whether the price of the com-modity should be advertised depends solely onwhether or not the price is an attraction. Price120 SavedHkelsn^. Imagine a dreary furnished room—a disiouraned EJrl writing bill of fare for her meals. In a gol-den clow she saw ihi^ duiidelions of last summer and the younp fanner whom she had. lifct. Nowonder she made the error, but i( was a glorious error—it brought Waller to her again—and haippin^S*.How? Ask— O. HENRY .. ago hi 1 the world for the ;ti1l the sale; climb le no home without O. Henry. I already in the United Stateil How thousand in Au-tralia, France. England, .ny, Africa and Asia we cannot tell. And Henry is amonR the few very grcate t i nipathy, in pity and under landing. t lovc5 him; the university ? pays him hoirage. The sale of O. y will go on forever, for his is a quality that t thii V price , while you can, get your ave O. Henry if your library You must have O. Henry if life all the beauty and fun can have his ? • ?- -besides n todaj obe 11 Kipling FREE but the spin my Atkins is dyingTakinH of Lungtungpericrs foughl naked a-^ theyy do t
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Keywords: ., bookcentury1900, bookdecade1910, bookidcu3192401394, bookyear1915
