. Better fruit. Fruit-culture. $1460 F. o. b. Racine 7-Passenger—48 Horsepower 127-inch Wheelbase Why Other Cars Omit These Mitchell Extras The Mitchell offers you 31 extra features— 24 per cent added luxury— 100 per cent over-strength. When you see these extras— each a wanted feature—you will ask why others don't include them. This is to tell you the reason. Cost $4,000,000 The Mitchell extras, on this year's output, will cost us $4,- 000,000. To add them to the ordinary car would bring the price too high. In the Mitchell plant, we save them in factory cost. John W. Bate, the great efficiency
. Better fruit. Fruit-culture. $1460 F. o. b. Racine 7-Passenger—48 Horsepower 127-inch Wheelbase Why Other Cars Omit These Mitchell Extras The Mitchell offers you 31 extra features— 24 per cent added luxury— 100 per cent over-strength. When you see these extras— each a wanted feature—you will ask why others don't include them. This is to tell you the reason. Cost $4,000,000 The Mitchell extras, on this year's output, will cost us $4,- 000,000. To add them to the ordinary car would bring the price too high. In the Mitchell plant, we save them in factory cost. John W. Bate, the great efficiency expert, has worked for years to do that. This entire 45-acre plant was built and equii)ped by him. And every detail is designed to build this one type economically. He has cut our factory cost in two. No other plant could build a car like the Mitchell at anywhere near our cost. And that saving goes into these extras. A Lifetime Car 100% Over-Strength The 31 extra features—like a power tire pump—will seem a great attraction. The added luxury—24 percent—makes the Mitchell the beauty car of its class. But our greatest extra is the double strength in each impor- tant part. In the past three years we have doubled our mar- gins of safety. TWO SIZES 'Mit-i^hoW 3 roomy, 7-passens-er iVll ICIieil 127-incli wheel- base and a highly-developed 48-horse- power motor. Price S1460, f. o. b. Racine. MitchellJunior-sl^Sn^irmfiar lines, with 120-inch wheelbase and a 40- horsepower motor — li - inch smaller bore. Price SI 150, f. o. h. Racine. Price will be advanced to S11S5 on May lOth. Also six Btyles of enclosed and convertible bodies. Also new Club Roadster. Over 440 parts are built of toughened steel. All safety parts are vastly oversize. We use a wealth of Chrome-Vana- dium steel. We use Bate can- tilever springs, which never yet have broken. We have proved that Mitch- ells can run 200,000 miles. Few owners will live to wear a Mitchell out. Our $1150 Six Now th
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