. Florists' review [microform]. Floriculture. ,.??*> *-•?'.^_ -^ -. .%>? :' ; ?-?*? •?/?? *. .. .-i '•" 'r ??''?'*?•_"? ,i;-?. 14 The Florists* Review" Apkiz. 20, 1916. To^ay Is Mothers' Di^y TIm it K«r iby—the fky e< Modi* Lov^ Honor your mother by —nJif har • boquet •four Imh fncrant flowsrt. and wwruig her favorite flower i WKit* flower* for motlMr'* mamorr. ( The Flick Floral Co. FloriiU and Decoralon M7-» Befir *?-«. W-i. Fort Wayne and Mother's Day. In a small town it takes less effort to arouse interest. How to Do It. In a big city the cooperative method of adver
. Florists' review [microform]. Floriculture. ,.??*> *-•?'.^_ -^ -. .%>? :' ; ?-?*? •?/?? *. .. .-i '•" 'r ??''?'*?•_"? ,i;-?. 14 The Florists* Review" Apkiz. 20, 1916. To^ay Is Mothers' Di^y TIm it K«r iby—the fky e< Modi* Lov^ Honor your mother by —nJif har • boquet •four Imh fncrant flowsrt. and wwruig her favorite flower i WKit* flower* for motlMr'* mamorr. ( The Flick Floral Co. FloriiU and Decoralon M7-» Befir *?-«. W-i. Fort Wayne and Mother's Day. In a small town it takes less effort to arouse interest. How to Do It. In a big city the cooperative method of advertising appears to have had the best all-around results. It was to en- courage this that The Eeview devoted several pages of its issue for April 15 to showing what was done last year, and how it worked. There were, of course, many different advertisements, and three general characters of advertise- ments, but they practically all used: For Mothers at home, flowers bright. In Mother's memory, flowers white. And there was enough variety of opin- ion to keep life on this well known footstool from becoming a humdrum af- fair, but on the whole the letters in the article showed splendid results from last year's efforts. Cooperative advertising must be set on foot early and the article of April 15 has resulted, as was planned, in starting something of the sort in dozens of cities—many more than tried it last year. Individual Work. Today it's time to start the individual effort. It's up to every florist to do something, if no more than to put a sign in his window. But of course the best work is done by a strong advertise- ment in the best newspaper. Don't fritter away your money, as so many florists do, by advertising, just because they ask for business, in every paper that has a solicitor on the street. Put the money in a big, strong display in the one paper ntost buyers read. If you are not sure, make the publishers prove their circulations. Don't take the solicit
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
