Journal of electricity, power, and gas . old me that my irons were handled in thattown by a hardware man up the street and any man-ufacturer who sold to a hardware man could not sellto him, and so on. Now—a situation such as I have pictured maynot exist in our big cities today, but, nevertheless, it isnot overdrawn so far as many localities are con-cerned, and I am sure all of you have seen the samescene as I have mentioned, and it still exists; yet thisman was an electrical dealer and hoped some day toestablish himself in a finer store. To me failure waspainted all over his place—insofar as b
Journal of electricity, power, and gas . old me that my irons were handled in thattown by a hardware man up the street and any man-ufacturer who sold to a hardware man could not sellto him, and so on. Now—a situation such as I have pictured maynot exist in our big cities today, but, nevertheless, it isnot overdrawn so far as many localities are con-cerned, and I am sure all of you have seen the samescene as I have mentioned, and it still exists; yet thisman was an electrical dealer and hoped some day toestablish himself in a finer store. To me failure waspainted all over his place—insofar as becoming a re-tail merchant was concerned. Adopting Methods Making for Success. Let us take another view of handling this same sit-uation by another man who is alert and utilizes themethods of successful merchants in that same town,assuming that this man has purchased the businessof the former. He first secures a better location on astreet—not necessarily the principal one, but wherehe can be found without the aid of a compass. His. ***#«! Preliminary Lay-out—The boxes are covered withblack cloth. windows are cleaned and kept cleaned; his sign workis neatly done, and on the top of his building (a onestory affair) he erects a bill board about 8x12 size. He illuminates this at night with a few in-candescent lamps controlled by an automatic time June 6, 1914.] JOURNAL OF ELECTRICITY, POWER AND GAS 495 clock switch. Posters for this billboard are gladlyfurnished by the jobbers and manufacturers and thetown painter can be utilized when copy is changedor exhausted. Some dealers effectually utilize anilluminated clock with the correct time and it becomesa landmark. His walls, particularly those of his window, aresuitably papered to harmonize with his wares. Onthe walls are fresh clean display cards, lithographs orother art advertisements neatly staggered for artisticeffect. The floor of his window is covered with lino-leum or heavy paper in imitation hardwood. Whenhe dis
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