Van Nelle Coffee and Tea

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Art by Jacob Jongert (1883-1942, Dutch). In Rotterdam he got hired by Kees van der Leeuwen who shared Jongert's ideas on art, to design products for Van Nelle (coffee, tea and cigarettes). Influenced by the wishes of the commercial environment, his artwork for Van Nelle is characterized by a certain simplicity, his letters and colors are powerful, his shapes angular, but nevertheless it kept it's ornamental character. Jongert was given absolute freedom at Van Nelle, as sales ran high, they never questioned his designs.

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Size: 2200px × 3200px
Location: Netherlands
Photo credit: © Jacob Jongert / Alamy / Afripics
License: Licensed
Model Released: No

Keywords: ad, advertising, coffee, dutch, holland, jpp, netherlan, netherland