. Cranberries; : the national cranberry magazine. Cranberries. OCEAN SPRAY INITIATES QUALITY CONTROL FOR FALL FRESH CRANBERRY SHIPMENTS With sales of all processed cranberry products currently booming, Ocean Spray Cran- berries, Inc., Hanson, Mass., has announced plans intended to assure retailers a plentiful supply of top quality berries with longer shelf life during the upcoming fresh berry sea- son this fall. Since cranberries grown for the fresh fruit market require special treatment during grow- ing, harvesting, handling, and delivery. Ocean Spray has set up a comprehensive quality contro
. Cranberries; : the national cranberry magazine. Cranberries. OCEAN SPRAY INITIATES QUALITY CONTROL FOR FALL FRESH CRANBERRY SHIPMENTS With sales of all processed cranberry products currently booming, Ocean Spray Cran- berries, Inc., Hanson, Mass., has announced plans intended to assure retailers a plentiful supply of top quality berries with longer shelf life during the upcoming fresh berry sea- son this fall. Since cranberries grown for the fresh fruit market require special treatment during grow- ing, harvesting, handling, and delivery. Ocean Spray has set up a comprehensive quality control program. The program provides a premium payment to growers who pre-qualify their fruit and then meet the pre- scribed requirments on delivery. Controls set up by agreement between Ocean Spray and its grower-members include selec- tion of the best-keeping varie- ties of berries for the fresh mar- ket; uniformity of color before harvesting; storage in Va barrel boxes (33 pounds) to prevent crushing; use of fertilizers and fungicides approved by the USDA, FDA and Ocean Spray management; and orderly de- livery by prearrangement to Ocean Spray receiving plants. Financial incentives to grow- ers delivering qualifying pre- mium berries designated for the fresh cranberry market will range up to $ per hundred- weight. The grower incentives are not expected to affect wholesale prices, according to Ocean Spray, as the program is designed to eliminate waste and excessive handling at re- ceiving plants. Adherence to all specifications of the code are to be checked by Ocean Spray personnel in the field as well as at receiving station laboratories. The fresh fruit program fol- lows incentive programs pre- viously initiated by Ocean Spray for grower-members de- livering cranberries for use in the cooperative's cranberry juice cocktail and other pro- cessed products. An estimated 20 per cent of all cranberries produced by grower-members this fall will be marketed under the new fresh fruit
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