. Florists' review [microform]. Floriculture. ?V'-S, Apbil 6, 1922 The Florists^ Review 59. OUTLOOK FOR CUT KOSES. Maintaining Interest. The questions are always interesting: Is the rose meeting its obligations as a cut flower subject? Is it increasing in popular demand or is the demand fall- ing ofiff These questions can easily be an- swered by anyone making a tour of our cut flower markets in any of the large cities. The rose is really the funda- mental basis on which the bulk of the cut flower business is conducted. This applies both in the volume and in the value of the flowers sold every
. Florists' review [microform]. Floriculture. ?V'-S, Apbil 6, 1922 The Florists^ Review 59. OUTLOOK FOR CUT KOSES. Maintaining Interest. The questions are always interesting: Is the rose meeting its obligations as a cut flower subject? Is it increasing in popular demand or is the demand fall- ing ofiff These questions can easily be an- swered by anyone making a tour of our cut flower markets in any of the large cities. The rose is really the funda- mental basis on which the bulk of the cut flower business is conducted. This applies both in the volume and in the value of the flowers sold every day. While it is true that the rose never loses its hold on the public mind, at the present time the rose is more popular than ever. This situation has been brought about, of course, by the fact that the new introductions coming in every year maintain interest. For next year we are all awaiting the new introduction, Hill's America. Everyone who sees this variety growing is highly enthused over it. This seems to be the "perfect rose" in every sense of the word. There is no doubt that the popularity enjoyed by the carnation several years ago was caused by the advertising and publicity afforded it by Thomas W. Lawson. That period, however, has passed. Now the rose cut flower men are alive and active and, to my mind, repre- sent the progressive end of the florists' business. They are the men who talk "cost of production," "returns per square foot," and other terms, well known to the efficiency experts, but not so often understood by the florists. What Last Christmas Taught. Christmas, 1921, was marked by a large supply of long-stemmed flowers in the market, which did not, however, bring nearly the prices of recent years. The "pinching" business—that is to say, the blooming of the plants that had been "stopped" to produce quantities of flowers for Christmas—had been slightly overdone. The growers of our acquaintance who had large
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
