. Florists' review [microform]. Floriculture. Original Decoration in the Store of the Art Floral Co., San Francisco, Put in for S. A. F. Convention Week. for tho materials iisod in funeral work, ("harjje for your time and your skill; idiarfje for service and ^ive yood serviee. tliiny in leadiness 'riiaiilvs"ivin," the store fronts of the National Floiists will b»> deco rated with the tiade-mark. The jiosters ar(> not lari^e, being about two feet l(jng and five in(hes higli. Tliey ari> printed in reil and grt'eii. (HI gla/(>d jiaper. ('.-itrliy phrases ha\e been coine
. Florists' review [microform]. Floriculture. Original Decoration in the Store of the Art Floral Co., San Francisco, Put in for S. A. F. Convention Week. for tho materials iisod in funeral work, ("harjje for your time and your skill; idiarfje for service and ^ive yood serviee. tliiny in leadiness 'riiaiilvs"ivin," the store fronts of the National Floiists will b»> deco rated with the tiade-mark. The jiosters ar(> not lari^e, being about two feet l(jng and five in(hes higli. Tliey ari> printed in reil and grt'eii. (HI gla/(>d jiaper. ('.-itrliy phrases ha\e been coined, such as "Saturday Flowers Mal<e Sunday Gladness'" and "Love Insurance: Uuy ; Otheis aniunince the ciir rent flowers on sale: "Chrysanthe- mums Are In Season," "Fresh Violets .lust Keceived" and "American Beauty Day, Extra Long ; All posters feature the trade-?nark. and some of them are adorned with colored illustrations of flowers. One poster is embellished by an illustration of the proverbial girl's head, and another has a bit of country scene. The organization expects to have all its advertising distriljuted and every- IN HONOR OF THE S. A. F. With the S. A. I'", coming to town, most of the first-class flower stores in San Francisco arianged special decor- ations, but none so elaborate as those of the Art Floral Co., of which V. Vin cent Matraia is piesident and .lulius F]ipstein secretary. The front of the stoie blazed at night witli the inscrip- tion, "Welcome S. A. F.," as shown in the accompanying illustration, anil the interior was elaborately trimmed. The decoration was a liuge success, be ing greatly admire<l both by the visitors and by local jieople. The latti<-ework .-iround the store was made and built just fnr this convention. The four pan- els had, as can be seen in the illustra- tion, figures of girls carrying boucpiets. The first one reju-esenteil the bride car- rying pha
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Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
