Cinema News and Property Gazette (1912) . cure the film has beenextraordinarily keen, and we have had as many as six wires in amorning from one town asking for the rights. It may interest youto know that we are publishing a M-inual of Instruction in con-nection with the film. We quite realise that to get the fullestbenefit out of it an exhibitor would have to see ChristopherColumbus several times in order to arrange the variouseffects he can use in conjunction with it. But as it is only possiblefor him to see it once—sometimes not at all—we are supplying inthis Manual full directions as to cho
Cinema News and Property Gazette (1912) . cure the film has beenextraordinarily keen, and we have had as many as six wires in amorning from one town asking for the rights. It may interest youto know that we are publishing a M-inual of Instruction in con-nection with the film. We quite realise that to get the fullestbenefit out of it an exhibitor would have to see ChristopherColumbus several times in order to arrange the variouseffects he can use in conjunction with it. But as it is only possiblefor him to see it once—sometimes not at all—we are supplying inthis Manual full directions as to choral and stage effects andmusic, and hints how best to approach the local Press, theeducation anthorities, the clergy, school masters, and others, witha view to interesting them in the film. This ought to be one ofthe best ways of booming so big an attraction, and no doubtshowmen will be quick to act upon the suggestions thrown out inthis little book. Mr. Dicksons Enthusiasm. Young in years and full of abounding energy and enthusiasm,. MR. H. DICKSON Mr. Dickson carries one with him as he talks of the impressionthis wonderful film is-going to make upon the public. It is adistinct move upwards; it marks an epoch in the annals of thepicture theatre ; and the thousands who see Christopher Colum-bus in this country, and marvel at its wonderful realism, itsspectacular grandeur, an i its exceptional accuracy as regardshistorical detail will have to thank Mr. Dickson, and the companywhos-; interests he serves so well, lor an intellectual treat whichthey will have reason to long remember. How the Exhibitor is Studied. One thing the New Century Film Service recognised earlyin the campaign upon which they had embarked. Exhibitorsonly had to :ee the film and they would want to book it. The difficulty was to get themto see it We soon overcome that, said Mr. Dickson, with alaugh. If the mountain cannotcome to Mahomet, Mahomet mustcome to the mountain. So we decidedto take the film on tou
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Keywords: ., bookcentury1900, bookdecade191, bookpublisherlondon, bookyear1912
