. Journal of electricity. 354 JOURNAL OF ELECTRICITY [Vol. 40—No. 7 No woman couldgo by this windowwithout looking in— and thus thefirst step in thecreation of a de-mand for elec-trical applianceshas been that part of the store where they are kept and dis-played. By having them at the back of the store, the cus-tomer (in the majority of cases a woman) passes yourshow cases, display tables, etc., and in many instancesher attention is attracted in passing to some new de-vice she has heard of. She will perhaps inquire aboutit, thus giving a chance for demonstration, often timesresulting i
. Journal of electricity. 354 JOURNAL OF ELECTRICITY [Vol. 40—No. 7 No woman couldgo by this windowwithout looking in— and thus thefirst step in thecreation of a de-mand for elec-trical applianceshas been that part of the store where they are kept and dis-played. By having them at the back of the store, the cus-tomer (in the majority of cases a woman) passes yourshow cases, display tables, etc., and in many instancesher attention is attracted in passing to some new de-vice she has heard of. She will perhaps inquire aboutit, thus giving a chance for demonstration, often timesresulting in an immediate sale, or perhaps a promiseto purchase at an early date. One of the best methods of showing various sizesand styles of lamps is to have a piece of O. B. tubing(preferably square), 3, 4 or 5 feet long, according toavailable space, with 9 or 10 pull chain sockets con-nected up, which enables the displaying of standardlamps from 10 watt size up to 100 watt type C, asfollows: 1— 10 watt1_ 15 watt1_ 25 watt1— 40 watt1— 50 watt1— 60 watt1— 60 watt1_ 75 watt1_ 75 watt1—100 watt1—100 watt clear Mazda,clear Mazda,clear Mazda,clear Mazda,clear Mazda,frosted Mazda,clear Mazda
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Keywords: ., bookcentury1900, bookdecade1910, bookidjo, booksubjectelectricity
