. Florists' review [microform]. Floriculture. October 20, 1921 The Rorists^ Review 27 felt was expressed by Miss Hester Getz in her resolution of thanks presented at the closing session, which was adopted by a rising vote. * * * Cooperation is so marked in Toronto that even a brewing company, in a quar- ter-page advertisement while the florists were there, told them of the qualities of its ale and stout, heading its mes- sage, " 'Say It with Flowers' and do your toasting with O'Keefe'; No, not the major's. • • • • Much publicity was given the conven- tion in the local newspapers. A
. Florists' review [microform]. Floriculture. October 20, 1921 The Rorists^ Review 27 felt was expressed by Miss Hester Getz in her resolution of thanks presented at the closing session, which was adopted by a rising vote. * * * Cooperation is so marked in Toronto that even a brewing company, in a quar- ter-page advertisement while the florists were there, told them of the qualities of its ale and stout, heading its mes- sage, " 'Say It with Flowers' and do your toasting with O'Keefe'; No, not the major's. • • • • Much publicity was given the conven- tion in the local newspapers. A car- toonist interpreted George Stumpp's statement that a $5 bill is the common sum spent for a gift in an illustration reproduced on page 24. GRADING CUT FLOWERS. Most Needed for Roses. The committee on standardization and grading of cut flowers stated, in the re- port presented at Toronto by Max Schling in behalf of himself, William F. Gude and Irwin Bertermann, that this question is mainly one between re- tailer and grower. It has been taken up by the Society of American Florists and in an address presented at the Washington convention Joseph Kohout stated that roses should be sold to re- tailers, not by names or numbers, but by inches, according to the length of stem. From their point of view this method is of benefit to grower and re- tailer alike. It yields a better return to the grower, and the retailer knows just what he gets for his money. "General standardization is improb- able if not impossible," said the report. "Chrysanthemums and dahlias cannot be standardized. Cosmos or any other such outdoor flowers cannot be standard- ized any more than the reverend gentle- man in Westchester county could stand- ardize dandelions for Mothers' day. Our Main Item. "The flowers which represent sixty- five per cent of the volume of florists' business, as roses do, can be standard- ized, and not only the grower and the retailer, but also the public, pro
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