A common sense of purpose and a feeling that the work matters are essential for a group to be willing and able to innovate together. Military leaders have an advantage on this score, since shared purpose and values are built into the mission. (SOURCE: Figure III-1 from “Collective Genius: The Art and Practice of Leading Innovation,” by Linda A. Hill, Greg Brandeau, Emily Truelove and Kent Lineback. Reprinted with permission.)


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