. The Florists' exchange : a weekly medium of interchange for florists, nurserymen, seedsmen and the trade in general . at it a moment from the other standpoint. Thewholesaler, organized to do business on a wholesale basis,does not need the expensive stand that a retailer musthave in order to get the maximum volume of transientbusiness; that is to say, his overhead expenses are less,consequently, he can afford to sell, if he insists on doingbusiness at retail, at the same or a lower price than theretailer, and still make more money than the latter couldon the same transaction. Think how unfair
. The Florists' exchange : a weekly medium of interchange for florists, nurserymen, seedsmen and the trade in general . at it a moment from the other standpoint. Thewholesaler, organized to do business on a wholesale basis,does not need the expensive stand that a retailer musthave in order to get the maximum volume of transientbusiness; that is to say, his overhead expenses are less,consequently, he can afford to sell, if he insists on doingbusiness at retail, at the same or a lower price than theretailer, and still make more money than the latter couldon the same transaction. Think how unfair this is, and the attitude in whichit places the retailer. The latter finds that his custo-mers are looking at him askance, and are assuming thathe is charging more than a fair price for his that he is doing is taking care of the necessaryexpenses of business and adding, or trying to add, areasonable margin of profit. Yet he is put in the posi-tion of overcharging, simply because some member ofthe public has been able to get flowers from a whole-saler—who has gone out of his trade field—at a price. Louisville, Ky. MASONIC TEMPLE AUGUST R. BAUMER KENTUCKY The SouihsMost ModernFloral and ArtEstablishment
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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
