. Florists' review [microform]. Floriculture. CHICAGO OBOWEBS OPEN YEAR. Ammann Oives Address. The advertised feature of the first meeting in the new season of the Com- mercial Flower Growers of Chicago, at the Hotel Randolph, September 15, was an address by J. F. Ammann. This citizen of Edwardsville, 111., entered the limelight as president of the S. A. F. in 1919 and has since been unable to get out, his hard-working propensities being so much recognized that he has since been called upon to act as presi- dent of the Florists' Hail Association, chairman of the S. A. F. membership drive commi
. Florists' review [microform]. Floriculture. CHICAGO OBOWEBS OPEN YEAR. Ammann Oives Address. The advertised feature of the first meeting in the new season of the Com- mercial Flower Growers of Chicago, at the Hotel Randolph, September 15, was an address by J. F. Ammann. This citizen of Edwardsville, 111., entered the limelight as president of the S. A. F. in 1919 and has since been unable to get out, his hard-working propensities being so much recognized that he has since been called upon to act as presi- dent of the Florists' Hail Association, chairman of the S. A. F. membership drive committee, member of the hard- working national publicity committee and secretary of the National Flower Growers' Association. It was in the capacity last named that he addressed the meeting, describing the opportuni- ties of the growers' organizations. He said that Illinois, with its two splendidly organized growers' bodies and its lead- ership by reason of its 17,000,000 square feet of glass area, would be looked to for achievements to serve as examples to other states. Mr. Ammann in his remarks presented an estimate, surprising in size, of the value of the advertising done since the year 1917, when the national campaign was originated. Summing up all the co- operative advertising, national as well as that done in Chicago and other flower centers, and that of individuals, together with slogan-boards and the various displays of the Bl6gan otherwise, Mr. Ammann, with the aid of competent ad- vfertising men, has appraised the value of advertising done by the florists in this country at no less than $2,500,000 per year. Most of this advertising is the direct result of the work of the So- ciety of American Florists, by introduc- iflg tte slogan, and the efforts of other traffe organizations. As regards the im- mensity of the florists' industry of this country, Mr. Ammann stated that it represents at the present time a greater investment than the steel business. Upon the close of the ad
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
