Big Ben, London 23 July 2016 - Hundreds of enthusiastic gamers assembled with their mobile devices outside Big Ben, London to gather for the first mass Pokemon GO Lure Party in the UK since the game was launched on July 23rd 2016. PokŽmon GO is a free-to-play location-based augmented reality mobile game developed by Niantic for iOS and Android devices. It was released in most regions of the world in July 2016 Credit: Dinendra Haria/Alamy Live News

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Photo credit: © Dinendra Haria / Alamy / Afripics
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