International studio . FOR A MlSICAL FESTIVAL BY LUDWIG HOHLWEIN composition. Such posters are the finished pro-ductions of artists thoroughly conversant with theexigencies of industrial art, and they form a specialbranch of the art of a nation which ever more andmore is seeking for beauty equally in form and inmaterial execution technically as perfect as possible. POSTER FOR A MOTOR-CAR AGENT BY CARL MOOS In Munich posters are to be found bearing thesignatures of some of the leading artists; forinstance, Gysis, an artist of delicate idealism, Jank,von Stuck, Fritz Erler, or Putz; and


International studio . FOR A MlSICAL FESTIVAL BY LUDWIG HOHLWEIN composition. Such posters are the finished pro-ductions of artists thoroughly conversant with theexigencies of industrial art, and they form a specialbranch of the art of a nation which ever more andmore is seeking for beauty equally in form and inmaterial execution technically as perfect as possible. POSTER FOR A MOTOR-CAR AGENT BY CARL MOOS In Munich posters are to be found bearing thesignatures of some of the leading artists; forinstance, Gysis, an artist of delicate idealism, Jank,von Stuck, Fritz Erler, or Putz; and to theirexample and lead we owe the creation of thepresent excellent poster-art. Then, among others,examples of whose designing are appearing everyday, we have Julius Diez, Hengeler, J. B. Maier,Moos, and in particular Hohlwein. Besides the greatvariety of pictorial advertisements which are called 246 Studio-Talk. POSTER FOR A TEA MERCHANT BY LUDWIG HOHLWEIN forth by the different industries, there is a wholeseries deahng with sports, exhibitions, concerts,and picture galleries, and yet another class, mostcharacteristic of Munich, which glorifies summon you to the different beer-restau-rants for concerts or carnival revels, announcesome special brew, or the great drinking feasts ofthe Spring or the fairs of Autumn, the joyousKermesse. These posters are, for the most part,characterised by sober elegance and fine harmonyof tone, they do not shout at you from thewalls nor are they crude in colour—they attractby their undoubted good taste, and fix the atten-tion of the passer-by with their excellent colouring. Hohhvein and Moos are the two most popularand the most specialised exponents of this branch ofart, and it is to their fertile talent and imaginationthat we owe the greater number of the placardsappearing every day. Moos is best known for hisposters of Winter Sports. He finds su


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Keywords: ., bookcentury180, booksubjectart, booksubjectdecorationandornament