Hardware merchandising September-December 1919 . nd out from the page. It makes yourmessage easier to read when it is forms a frame for your type picture. Some of the most notable advertising,successes in the country have been builtup on small space. A small advertise-ment intelligently planned is worth twolarge ones constructed on the principleof the dominance of big space. But simply a promiscuous use ofwhite space is worse than none at all;scattering it iall( /around without arrconsistency will retard rather than aidthe readability of your message. Keep Them Short Keep your headl
Hardware merchandising September-December 1919 . nd out from the page. It makes yourmessage easier to read when it is forms a frame for your type picture. Some of the most notable advertising,successes in the country have been builtup on small space. A small advertise-ment intelligently planned is worth twolarge ones constructed on the principleof the dominance of big space. But simply a promiscuous use ofwhite space is worse than none at all;scattering it iall( /around without arrconsistency will retard rather than aidthe readability of your message. Keep Them Short Keep your headlines short, or theywont be headlines. Six words is thegolden length. And always make surethat ybu get some gray into your ad-vertisements by writing a bit of matterbetween your headline and your ite Making an advertisement attractiveis important; but what is advertised ismuch more important than how it is ad-vertised. Thats why so many good look-ing ads fall down—and why so greata number of apparently inartistic adver-tisements bring 7f/$m My Name Isg^KILOWATT 1 want to to touthouse and Vlo jour (F3*h- tog-. I CHARGE 2c an Hour and I do all jour washingand wringlor——jWjqikstrength ud jtiur hud*—make Blue MoodjQBright Moadny, I (3* It irltli the MAYTAG Electric WASHER ^ Washing Machlnei Maytag Electric » Portectl»n Electric ., MehaicJ Power «?«> Ideal Water Powoe- 2B-60 Home High Speed 200 Motor High Speed 2- Eaay vot. Vacuum 21-00 Marawell Vacuum !»?» Red Star t1JO One Minute Wrther 18*00 Sonohlne :.:..• ••. CONSUMERS HARDWARE ftSUPPLY COMPANY Bualneu : 1112. IS19 Offlca 1920
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Keywords: ., bookcentury1900, booksubjectbu, booksubjectimplementsutensilsetc
