. Bell telephone magazine . -vises the whole American Football League. And eitherone of them may want to televise several games ofregional interest, which means we create subnet-works and then split them into those separate com-mercial segments. Meanwhile, all the non-footballstations want, deserve and get business as usual. Bob Miller cuts in. Of course, theres one otherside to protection, just to finish the story. A nation-wide one-minute commercial in, say, the Packers-Colts game costs about $70,000 a minute. Put yourselfin the place of a TV vice president if one of our menin the sales grou
. Bell telephone magazine . -vises the whole American Football League. And eitherone of them may want to televise several games ofregional interest, which means we create subnet-works and then split them into those separate com-mercial segments. Meanwhile, all the non-footballstations want, deserve and get business as usual. Bob Miller cuts in. Of course, theres one otherside to protection, just to finish the story. A nation-wide one-minute commercial in, say, the Packers-Colts game costs about $70,000 a minute. Put yourselfin the place of a TV vice president if one of our menin the sales group had to go to him and say we losthis commercial. Thats another reason why, if onepath is blocked, weve got to have another way to go,even if it means sending the picture from New Yorkto Washington by way of Chicago. The network we have — with its protection This switch determines route TV image will take. Behind it liesmiles of microwave circuitry, including unmanned towers thatchange pictures path at buttons bidding. 29. 30
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