. Florists' review [microform]. Floriculture. IHEBE has been a wonderful change in business condi- tions since Franklin pub- lished his Almanac, in 1732, but the "Ways to Wealth" are just as wise as they were nearly 200 ye'ars ago. There were no florists then —indeed, there was no United States— but the flower store man who today ap- plies Poor Richard's maxims will find that, next to "Honesty is 'the best policy," there is nothing more certain than that the public will respond to the efforts of the retailer who *' keeps'' his store just a bit better than the av- erage stor
. Florists' review [microform]. Floriculture. IHEBE has been a wonderful change in business condi- tions since Franklin pub- lished his Almanac, in 1732, but the "Ways to Wealth" are just as wise as they were nearly 200 ye'ars ago. There were no florists then —indeed, there was no United States— but the flower store man who today ap- plies Poor Richard's maxims will find that, next to "Honesty is 'the best policy," there is nothing more certain than that the public will respond to the efforts of the retailer who *' keeps'' his store just a bit better than the av- erage store is "kept," But it isn't so easy as it may look. A Man's Job. '' Keeping'' a flower store is ..fCman 'p size job. It presents about as .many sides as any occupation that will sug- gest itself, as the successful retail florist must be a financier, an artist, a merchant and an administrator—an or- ganizer. If any phase of the subject is neglected the business will suffer, but if all are properly handled, a big, prosperous, successful establishment quickly is built up, and built to stay. The trouble is that not many men com- bine all the qualities demanded by this exacting vocation. Some are mer- chants and not artists, while more have the artistic temperament without the money-conserving faculty. The ideal organization, perhaps, is a partnership in which one man represents the artis- tic and the other the material aspects. If they work to- gether their store will be well "kept" and will keep them in abundance, for the needs of the individ- uals will be no greater than the needs of the thoroughly well kept store. The Essentials. The unusually suc- cossful retail florist otiben is said to have a ""genius" for the work. Carlyle's defi- nition of genius was ''an infinite capacity for taking pains,'' and that coupled with an equally great ca- pacity for work about' (I'Hcribes the quali- ties that make some florists stand out ahove others in th
Size: 1871px × 1335px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
