. Hardware merchandising March-June 1919. THE safety feature alone opensup a large field of possiblebusiness among those whohave never had a revolver in thehouse on account of fear of acci-dents. Advertising is consistentlygiving the message of Iver Johnsonsafety to the public and bringing new customers to ourdealers every day. This advertising is also bringing out the argumentof protection in such a way as to make people feel theneed of a safe revolver in the home, The result is that everyone knows you can Hammerthe Hammer, and that You Cant Forget to Makeit Safe. This reputationvmakes the Iv
. Hardware merchandising March-June 1919. THE safety feature alone opensup a large field of possiblebusiness among those whohave never had a revolver in thehouse on account of fear of acci-dents. Advertising is consistentlygiving the message of Iver Johnsonsafety to the public and bringing new customers to ourdealers every day. This advertising is also bringing out the argumentof protection in such a way as to make people feel theneed of a safe revolver in the home, The result is that everyone knows you can Hammerthe Hammer, and that You Cant Forget to Makeit Safe. This reputationvmakes the Iver Johnson the easiestto sell for home protection. Iver JohnsonsArms & Cycle Works 330 River Street, Fitchburg, Mass. 99 Chambers St., New York 717 Market St., San Francisco Write for catalog and complete dealer informationon firearms,* also on bicycles and motorcycles. IVER JOHNSON. The SAFE Revolver to SELL MADE IN CANADA BlacksmithsBoiler MakersMachinists AND Pipe Fitters ^OOls Write for ?*• V-rVJAU Catalogue A. B. Jardine & Co. LIMITED HESPELER, ONT. Manufacturers OF WIRE HEADQUARTERS FOR WIRE BALE TIES Largest Capacity and Stock inCanada PROMPT SHIPMENT LAIDLAW BALE TIECOMPANY, Limited HAMILTON, CANADA Winnipeg Toronto Montreal London, England June 21, 1919 HARDWARE AND MET Al^—Advertising Section 45
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