. Agri-news. Agriculture. r*<- • /? & 7 /. CO CO CO CO CO COG September 30,1996 CANADIANA Alberta success in markets Exports of several high value, processed agri-food products have grown substantially in the last five years. Exports totalling $ million in 1991 increased to $805 million in 1995. Growth in the value-added, processed goods market is encouraging for Alberta producers and processors. "From processed meats, honey, perogies, antipasto, canola oil to whiskey, Alberta products are making the move into the market," says Dave Rous, senior trade director w
. Agri-news. Agriculture. r*<- • /? & 7 /. CO CO CO CO CO COG September 30,1996 CANADIANA Alberta success in markets Exports of several high value, processed agri-food products have grown substantially in the last five years. Exports totalling $ million in 1991 increased to $805 million in 1995. Growth in the value-added, processed goods market is encouraging for Alberta producers and processors. "From processed meats, honey, perogies, antipasto, canola oil to whiskey, Alberta products are making the move into the market," says Dave Rous, senior trade director with Alberta Agriculture, Food and Rural Development. "Introduction of new products can be the factor that links Alberta producers with buyers and turns dreams of export success into reality. Alberta Agriculture has been working with the Alberta Food Processors Association (AFPA) on a team marketing effort for the last several years and organizing mini-trade ; The potential for exporting Alberta food and beverages into the and Mexico has grown considerably with the freer climate made possible through the North American Free Trade Agreement (NAFTA), and many Alberta companies are taking advantage of the opportunities. "Our company is just starting to get into the and the trade shows put us in touch with buyers which is essential," says Don Stenson, president of Something Special. "It doesn't happen over night. It takes time and many give up before the real thing happens. 'The greatest hurdle we had to overcome was labelling compliance. Once we got our label through, everything started to move and then we were in a position to go after customers. There is no sense going to the market until you have your Federal Canning Establishment (FCE) number. Government assistance in this area, to tell processors if their label complies ' with requirements and streamline the whole process, is ; Antipasto makes up 60 per cent of
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Keywords: ., bookc, bookcentury1900, bookleafnumber251, booksubjectagriculture
