Market dairying and milk products . utter, he will do his best to maintain the standardof his product. Selling to Retailers and Wholesalers. Wherever pos-sible creameries should try to sell their, butter direct toretailers and wholesale houses and in this way save thecommission mans profits. This method of marketing, ofcourse, necessitates visiting retailers and wholesalers innearby cities, but this trouble will be more than compen-sated for by bringing the buttermaker in closer touchwith the markets and with general market requirements. Branding Butter. As with hundreds of other com-modities,
Market dairying and milk products . utter, he will do his best to maintain the standardof his product. Selling to Retailers and Wholesalers. Wherever pos-sible creameries should try to sell their, butter direct toretailers and wholesale houses and in this way save thecommission mans profits. This method of marketing, ofcourse, necessitates visiting retailers and wholesalers innearby cities, but this trouble will be more than compen-sated for by bringing the buttermaker in closer touchwith the markets and with general market requirements. Branding Butter. As with hundreds of other com-modities, the branding of good butter is absolutely essen-tial in creating a strong demand for it. A high qualitybutter without a distinguishing mark is bound to sell ata disadvantage because consumers are not willing to payhigh prices for products about whose quality they haveno positive assurance. The brand advertises the butterand increases the demand for it, and an increased demandis always followed by better prices. 270 MARKET DAIRYING. Floor plan of combined gathered cream and w-iole milk creamery MARKETING BUTTER AND CHEESE ill MARKETING DAIRY BUTTER. For fancy trade, one-pound prints wrapped in parch-ment paper are the most popular. These prints aremade with a small hand printer which shouldhave the dairymans monogram cut into it. The im-print of the monogram in the butter will serve as aguarantee of its genuineness. It is also desirable to have some neat letter-ing on the parchmentwrapper, such, for ex-ample, as Fancy DairvButter, Cold Spring-Dairy Butter, GoldenJersey Butter, must be keptcold to preserve theirattractive rectangularappearance. The best prices forbutter are realized byselHng it direct to theconsumer. With milk dealers who retail milk and cream,this method of marketing not only yields the best prices,but is also the most convenient, because the butter can bedisposed of at the same time as the milk and cream. A covered box like that shown in Fig. 55 is
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectdairyin, bookyear1913
