. Florists' review [microform]. Floriculture. WIENHOEBEB ON EOUIi. MICH. A Store Without Its Like. Beal estate values, and consequently rentals, are rising on North Michigan avenue, Chicago's Fifth avenue, while they are being depressed elsewhere by the readjustment of business and of commodity prices. The opening of the boulevard link bridge has caused a boom in real estate on North Michigan avenue for the highest class of specialty shops. If such shops find the location profitable at high rentals, why not a florist? So reasoned George Wienhoe- ber, who has previously manifested an inclinatio
. Florists' review [microform]. Floriculture. WIENHOEBEB ON EOUIi. MICH. A Store Without Its Like. Beal estate values, and consequently rentals, are rising on North Michigan avenue, Chicago's Fifth avenue, while they are being depressed elsewhere by the readjustment of business and of commodity prices. The opening of the boulevard link bridge has caused a boom in real estate on North Michigan avenue for the highest class of specialty shops. If such shops find the location profitable at high rentals, why not a florist? So reasoned George Wienhoe- ber, who has previously manifested an inclination for doing those things which keep him in the forefront of Chicago retailers. So it was that December 29 he opened a store at 28 North Michigan avenue which is probably unlike any other flower store of a similar class in the country. It has received considerable mention in the real estate columns of the daily papers as "the store without a ; A private alley running west 110 feet from Michigan avenue, between the People's Trust & Savings Bank building, which sftinds on the corner of Washington street, and the fancy gro- cery store of Tiferfietts & Garland, was recently closed. The space thereby made available for building operations was only ten feet wide, not sufficient to appeal to many merchants, but Mr. Wienhoeber, saw the opportunity it pre- sented. He secured a lease for seven years at a term rental of $63,200, or something like $750 per month. To draw the plans for him, he secured the services of Jarvis Hunt, whose reputa- tion as an architect is international. The result of his genius and of the ideas of Mr. WiGnhoebcr is a store quite out of the ordinary. Window and Its Frame. The masonry in the front, which is to be seen in the illustration on this page, is entirely of verd antique, an imported veined green marble, which is a striking frame for the large plate- glass window, which composes prac- tically the entire store front. The win- dow displ
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
