. Florists' review [microform]. Floriculture. White China Receptacles Filled with Inezpeniive Plants and Trimmed fcr St. Valentioe's Day by Jacob Schulz. retailers who grow their own plants that if the public will buy boxes of cut flowers to send as valentines, baskets of plants can be sold for the same purpose, just as at Christmas. Now, the public expects its Christ- mas plants to be hung with Christmas bells, or tied with ribbon of the Christ- mas hue; and by the same token, the Easter plants are known for what they are because here and there peeps an incubator chick or duckling. So to make
. Florists' review [microform]. Floriculture. White China Receptacles Filled with Inezpeniive Plants and Trimmed fcr St. Valentioe's Day by Jacob Schulz. retailers who grow their own plants that if the public will buy boxes of cut flowers to send as valentines, baskets of plants can be sold for the same purpose, just as at Christmas. Now, the public expects its Christ- mas plants to be hung with Christmas bells, or tied with ribbon of the Christ- mas hue; and by the same token, the Easter plants are known for what they are because here and there peeps an incubator chick or duckling. So to make a St. Valentine's day plant just that and nothing else, to make it carry unmistakably the sentiment of the day, what more natural than to trim it up with Cupids, darts, or little hearts? Those who tried it last year found it added materially to their sales. Appreciating the value of an air of seasonableness in the stock of the re- tail florists, the supply houses always are quick to provide for their cus- tomers the trifles that g) to make plant decorations timely and this year all the leading houses are offering inex- pensive novelties for use at St. Valen- tine 's day. COBSAGE MATERIAL. The sales for St, Valentine's day made a big jump forward when the retailers began to feature corsage bou- quets for February 14. Of course the greater part of the sales still are the everyday boxes of loose cut flowers, but the advertising of corsage bouquets has helped sales all along the line by attracting attention to the appropri- ateness of all kinds of flowers for use as valentines. The big city stores now use many thousands of violets for St. Valentine's day, almost as many as at Christmas. It is the result of push and publicity. For the better class of trade the violets are made up in corsage bunches of from 100 to 300 flowers. The violet foliage is used, backed by a shield of more or less elaborateness, according to the price charged. In the center of the bunch of violets there may
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