. Florists' review [microform]. Floriculture. ^W'r'^9'' "T *5-' OcTOBSB 25, 1917. The Rorists' Review 19. aXmrm»tmt^'.&iikt.^ •«y^l«;». *mm^»^ i '^4,/-.,-^^ 1^?^ Greenhouses at Cornell University* 'Where Students get Practical Instructions. J. B. Deamud, John G. Scheepers and A. K. Kennedy. Traveling Salesmen Division—-Appointments on this committee to be announced later. Greek-American Florists' Association—D. J. Pappas, chairman. Additional appointments on this committee to be announced later. John Young, Sec'y. LET'S PUT IT OVER. National publicity for flowers; will it pay? The
. Florists' review [microform]. Floriculture. ^W'r'^9'' "T *5-' OcTOBSB 25, 1917. The Rorists' Review 19. aXmrm»tmt^'.&iikt.^ •«y^l«;». *mm^»^ i '^4,/-.,-^^ 1^?^ Greenhouses at Cornell University* 'Where Students get Practical Instructions. J. B. Deamud, John G. Scheepers and A. K. Kennedy. Traveling Salesmen Division—-Appointments on this committee to be announced later. Greek-American Florists' Association—D. J. Pappas, chairman. Additional appointments on this committee to be announced later. John Young, Sec'y. LET'S PUT IT OVER. National publicity for flowers; will it pay? The answer is yes, and it has been demonstrated and proven by the St. Valentine's day and Mothers' day na- tional cooperative advertising cam- paigns inaugurated by the Chicago Flo- rists' Club recently. These campaigns were put on for two days only, and those two days have gone down in history as the two big- gest flower selling days in the year 1917. Can it be done again? Yes; the demand for flowers can be increased every day in the year. It can be done effectively by national advertising, and with a minimum cost by cooperative action. Stop and think what it means to everyone in the flower business when the 100,000,000 people of our country, and the millions in neighboring lands, read these magic words, "Send Flowers —Always a Good ; So far many of us have been only talking and reading about national pub- licity; fortunately, however, a few of our men have not been satisfied to only and read; they did better than that, they acted; they came across with their hard-earned money. Three cheers for the man who started it! A grower; $500 was the amount. Three cheers for Heacock, of Wyncote, Pa.! That was only the beginning; re- tailers, wholesalers, greenhouse builders donated; every branch of the trade came to the front. Thus far $20,000 has been subscribed, with the biggest part of the trade yet to be heard from. Fifty thousand dollars is required for
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
