. Florists' review [microform]. Floriculture. JUST A SMALLTOWN SHOP. Cossairt & Sons, who are active at Shelbyville, Ind., started iu business twenty-five years ago with a small house at the town limits. Their business in- creased so much that they opened a small shop downtown. And three years ago, owing to the necessity for more space, they bought and built their pres- ent location, at 38 West Broadway, which is the best street in the town, just one-half block from the main busi- ness street. The building is of cream-colored brick, with considcraV>Ia space between the walks au ^ the st
. Florists' review [microform]. Floriculture. JUST A SMALLTOWN SHOP. Cossairt & Sons, who are active at Shelbyville, Ind., started iu business twenty-five years ago with a small house at the town limits. Their business in- creased so much that they opened a small shop downtown. And three years ago, owing to the necessity for more space, they bought and built their pres- ent location, at 38 West Broadway, which is the best street in the town, just one-half block from the main busi- ness street. The building is of cream-colored brick, with considcraV>Ia space between the walks au ^ the street, in which tulip beds bloom :ii the spring, being clianjjed to summer-blooming plants later. Tlio neighboring business houses have eauj^ht the idea, and also have flower beds in front of their places. The interior of the store is finished in white enamel, with a wall case ex- tending almost the entire length of one side, while the other has a cheery fire- place of the same kind of brick as the building. Just back of this is the refrig- erator. The furniture is of old ivory- tinted wickerware. In the rear is a conservatory, 20x20, which enables the firm to keep plants in first-class condi- tion at all times. This company does an ever increasing business in cut flowers, plants and land- scape work. There are 10,000 feet of glass at the town limits, in which are grown carnations, mums, sweet peas and potted plants of all kinds. HOW 'PHONE GETS BUSINESS. Listing the Prospects. '' We use our telephone a great deal iu soliciting business," said a success- ful middle-western florist. "And the ways in which we use our phone for this l)urpose may prove of interest and value to other florists, so I shall show just how wo use it. "In the first place, we have a com- prehensive list of prospects to work on. Whenever anyone comes to our store Jiu 1 luys floweis. we try to ascertain the u;i>oi; lor the purchase. Some of the reasons for which people buy flowers from us ar
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
