. Florists' review [microform]. Floriculture. April 21, 1921 The Fkrists* Review 25. THE RETAIL STORE A PAGE OF HINTS AND HELPS FOR THE RETAIL FLORIST CHANGINO STYLES. Times were, years ago, when "Sun- day, go-to-meetin' " clothes consisted of black silk for the lady of the house and a stiff white "biled" shirt for the man. No one thought of wearing colors '' for best.'' Black and white remain the color scheme, or lack of it, for the male when he is all dressed up, for in clothes man is less adventurous than woman. But black is a rare note in woman's dress today. Why? The o
. Florists' review [microform]. Floriculture. April 21, 1921 The Fkrists* Review 25. THE RETAIL STORE A PAGE OF HINTS AND HELPS FOR THE RETAIL FLORIST CHANGINO STYLES. Times were, years ago, when "Sun- day, go-to-meetin' " clothes consisted of black silk for the lady of the house and a stiff white "biled" shirt for the man. No one thought of wearing colors '' for best.'' Black and white remain the color scheme, or lack of it, for the male when he is all dressed up, for in clothes man is less adventurous than woman. But black is a rare note in woman's dress today. Why? The only answer is, the styles have changed. Times were, years ago, when the re- tailer clamored for all the white carna- tions, all the w^hite roses the grower could produce. Recent weeks have seen the white carnation the greatest glut on several markets. White roses are a slight fraction of the vast number of pink blooms sold. Red is a color more requested than furnished. Not only in roses and carnations, but in other flow- ers as well, the demand is for colors, not for white. The ladies must have bright tints in their flowers as well as in the wearing apparel and millinery. Styles, for our line, too, have changed. Today the milliners and dressmakers point the way to the public, not the public to the milliners and dress- makers. And business is built by changing styles. Slower mutation takes place in our line, because the pub- lic demand leads us, instead of our leading the public. We should be alert to keep abreast of the styles, at least, and some day we may be the creators of them in flowers, too. KEEPING THE CUSTOMERS. In the retail flower store, above all others, service is the most important factor in securing and, conspJicuously, in holding customers. The flower buyer not "shop" to find where are the best blooms for the least money. The stock does not vary so that one shop may become noted for one specialty above another, as in millinery, books or rugs. The
Size: 2061px × 1212px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
