. American bee journal. Bee culture; Bees. Oct. 26 1905 rH£ AMERICAN BEE JOURNAL 743. 4^ (£ontrtbuteb -f Special (XvtkUs HONEY PUBLICITY The Great Possible Value of The Honey-Pro- ducers' Leag-ue—Suggestions as to How This May Be Accomplished— A Similar Case BY STEPHEN N. GBBIEN AS a student of advertising, the problems that The Honey- Producers' League have undertaken are to me very in- teresting. The first reading of the constitution, from an advertisers' standpoint, suggested some improvements, par- ticularly in regard to a trade-maric. Unless the Executive Hoard has power to provide for a
. American bee journal. Bee culture; Bees. Oct. 26 1905 rH£ AMERICAN BEE JOURNAL 743. 4^ (£ontrtbuteb -f Special (XvtkUs HONEY PUBLICITY The Great Possible Value of The Honey-Pro- ducers' Leag-ue—Suggestions as to How This May Be Accomplished— A Similar Case BY STEPHEN N. GBBIEN AS a student of advertising, the problems that The Honey- Producers' League have undertaken are to me very in- teresting. The first reading of the constitution, from an advertisers' standpoint, suggested some improvements, par- ticularly in regard to a trade-maric. Unless the Executive Hoard has power to provide for a trade-mark, the League is making a serious mistake the first year of its life; but I virill speak of this matter later. Being only indirectly interested in the League, after first glancing over the prospectus the matter slipped my mind until reading an article on a similar project. The case of the honey-producer and the prune- grower was such a striking parallel that I became again interested, and have put some study on the subject. The article to which I refer is "Prune Publicity," by Homer C. Kratz, of California, in the August number of Ad Sense. I am quoting the article practically complete. The italics are mine to emphasize the points that I wish especially to enlarge upon. The San Joaquin Valley, and Fresno County in particular, pro- duces nearly all the raisins used in the United States, and it is also a prolific producer of that much-abused article, " ; Jndirt'clly, the attempt of the fuimy man to have his joke at the ex- penae of tlie prnne has eost the growers of California a?t(i Orego?t tnueh juoney. The joke about being" full of prunes" has been no joke to the growers. It has hurt the sale of their product, and will eventually cause them to spend many more dollars to remove the impression that the prune is a joke. We will agree that the prune is one of the most healthful and delightful fruits grown. There is hardly another
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Keywords: ., bo, bookcentury1800, bookdecade1860, booksubjectbees, bookyear1861
