. Hardware merchandising March-June 1919. wing that the first and mostimportant purpose of paint is to protectand preserve. It is an astounding factthat the loss to invested capital in thiscountry through decay and disintegra-tion of property because of He1 of paint,exceeds the loss through fire. Plans More Extensive An outline of the tentative plans forthis campaign was given in HARD-WARE AND METAL of March 8. Sincethen progress has been made by the com-mittee and the plans call for a moreelaborate programme, it is understood,and for the expending of a larger sumfor general publicity. Speakin
. Hardware merchandising March-June 1919. wing that the first and mostimportant purpose of paint is to protectand preserve. It is an astounding factthat the loss to invested capital in thiscountry through decay and disintegra-tion of property because of He1 of paint,exceeds the loss through fire. Plans More Extensive An outline of the tentative plans forthis campaign was given in HARD-WARE AND METAL of March 8. Sincethen progress has been made by the com-mittee and the plans call for a moreelaborate programme, it is understood,and for the expending of a larger sumfor general publicity. Speaking alongthese lines. Mr. Henderson continued: While the Canadian Association hasbeen fortunate in being able to securemuch data from the American Paint As-sociation, which also is conducting asimilar campaign, yet we believe we aregoing in .some respects deeper into thismatter, placing it on a broader nationalconservation basis worthy the supportof every good citizen. We have every reason to believe thatthe Canadian Trade Commissioner and. GEORGE HENDERSON Of Montreal President, and GeneralManager of Brandram-Henderson, Ltd. the Dominion Commission of Conserva-tion will publicly endorse and approveour objects. From this it will be seenthat the campaign is much more import-ant than any previous Clean-up andPaint-up campaign. It is to be an edu-cational, conservation movement undernational auspices. National in Scope The advertising will be of a nationalcharacter, extending from coast to coast,and using large space in the leadingdailies, farm papers, and general publi-cations. In addition to the regular ad-vertising, we have also organized a pro-paganda department, which has gathereda large amount of information relativeto the woeful waste caused through thelack of paint. This data will be fur-nished the press from time to time in allparts of the country. Co-operation Expected In a scheme of this nature it is obviousthat the retailer will be no small factorin working out details t
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