. The Saturday evening post. 74 THE SATURDAY EVENING POST November 6,1920. Is Belber too particularabout the Belber name? HOW long do you suppose the confidencethe public has in Belber Luggage wouldlast, if Belber skimped on quality—even occa-sionally ? It is getting so that mere cheapness, unsup-ported by any other appeal, is losing whatattraction it ever might have had to the user ofLuggage. People want to know what stands back of low prices. There never was a time when the Belber name andthe consistent quality construction it represents were somuch in demand by forward-looking merchants. Me
. The Saturday evening post. 74 THE SATURDAY EVENING POST November 6,1920. Is Belber too particularabout the Belber name? HOW long do you suppose the confidencethe public has in Belber Luggage wouldlast, if Belber skimped on quality—even occa-sionally ? It is getting so that mere cheapness, unsup-ported by any other appeal, is losing whatattraction it ever might have had to the user ofLuggage. People want to know what stands back of low prices. There never was a time when the Belber name andthe consistent quality construction it represents were somuch in demand by forward-looking merchants. Merchants who want you to know that the BelberBag, the Belber Suit-Case, the Belber Wardrobe Trunkthey offer you are right in quality and reasonable inprice—and go out of their way to see that you get yourmoneys worth. Thirty years of the highest principles ever known tothe Luggage business stand back of every piece of BelberTraveling Goods—safeguarding yourself and your Bel-ber merchant. Is it any wonder that Belber guards its good name sovigilantly? Or that the be
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