Archive image from page 4 of Dingee guide to rose culture Dingee guide to rose culture dingeeguidetoros19ding_7 Year: 1916 WE NEVER tire of citing the case of Dingee & Conard of West Grove, Penna., as a splendid ex- ample of business courage. Our clients are Rose Growers of 65 years' standing. Theirs is a business wrapped up in fine sentiment, but this firm had a conviction that Roses 'always grown on their own roots'* also had its commercial side. They backed up their conviction with advertising. Hand in hand we have worked with Dingee & Conard continuously for 41 years. Success was with /
Archive image from page 4 of Dingee guide to rose culture Dingee guide to rose culture dingeeguidetoros19ding_7 Year: 1916 WE NEVER tire of citing the case of Dingee & Conard of West Grove, Penna., as a splendid ex- ample of business courage. Our clients are Rose Growers of 65 years' standing. Theirs is a business wrapped up in fine sentiment, but this firm had a conviction that Roses 'always grown on their own roots'* also had its commercial side. They backed up their conviction with advertising. Hand in hand we have worked with Dingee & Conard continuously for 41 years. Success was with / our client from the beginning, and today they have a flourishing and ever-expanding business. When Roses can be branded and successfully marketed, how can the makers of chinaware, canned salmon, children's shoes, and a host of other everyday commodities, excuse themselves for not adver- tising because their business is 'different?' Can't staples be advertised? RWAVER £. SON ADVERTISING HEADQUARTERS PHILAD E LPHIA NEW YORK BOSTON CHICAGO Kind Words from Old Friends N. W. Ayer & Son with whom we have been associated for a half century published the above advertisement in a recent issue of Leslie's Weekly under the heading of 'The World's Best Sellers.' How the time flies! More than sixty years ago The Dingee & Conard Company commenced business in a humble on this very spot in the little village of West Grove. We are the pioneers in the Rose growing industry in Amer- ica. We were the first to send Rose bushes everywhere safely by mail. We practically invented the system of grow- ing Roses on their own roots. We have grown to be the leaders in our line in America. Judicious and honest advertising placed in the hands of our old friends, Messrs. Ayer & Son, is largely responsi- ble for the success we have attained. The founder of this business, Charles Dingee, was a man of rugged honesty. There was no crosscut methods to success with him. He told the truth in advertising our pr
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