Advertising and selling : principles of appeal and response . 4; 1 . 0U A •*- 0 0 . es ^^3 Jf ? ^l H i - 4)« t , 4> . ?S 1 (4 5 JC« 1 t-i , = J y S i 3 1^ (90 ^t j u*= •OS (84 1 SI y 04 -- - |2 f^. PRINCIPLES OF APPEAL AND RESPONSE suits which the appeals produced. Partly for thisreason printed advertisements are chosen as ma-terial rather than letters, personal interviews, orthe commodities themselves. The results will,however, apply as well to the various sorts ofappeal already enumerated in so far as they haveelements in common with the advertisement. 3. We shall then compare the laborat
Advertising and selling : principles of appeal and response . 4; 1 . 0U A •*- 0 0 . es ^^3 Jf ? ^l H i - 4)« t , 4> . ?S 1 (4 5 JC« 1 t-i , = J y S i 3 1^ (90 ^t j u*= •OS (84 1 SI y 04 -- - |2 f^. PRINCIPLES OF APPEAL AND RESPONSE suits which the appeals produced. Partly for thisreason printed advertisements are chosen as ma-terial rather than letters, personal interviews, orthe commodities themselves. The results will,however, apply as well to the various sorts ofappeal already enumerated in so far as they haveelements in common with the advertisement. 3. We shall then compare the laboratory meas-urements with the actual returns provided by thebusiness concerns using the advertisements, inorder to see in how far the actual results aftercirculation agree with the laboratory resultswhich could have been determined no case were the actual results revealed untilthe laboratory measurements had been alreadymade and announced. MACHINERY ADVERTISEMENTS The first series studied was a set of machineryadvertisements shown in the illustrations on and 7. There are five appeals, of uniform size,each constituting an attempt to influence buyersor inquirers in favor of the s
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Keywords: ., bookcentury1900, bookdecade1910, bookpublishernewyo, bookyear1913
