American poultry world . Send $ a Copy of the Litest Revised Edition of the Booh Will be Sent You by Return Mail Address ERNEST KELLERSTRASS, Publisher, Westpon station, No. 66 Kansas City, Mo. NOTE: Ask any editor of any Poultry Journal or any licensed poultry judge as to my reputation as a breeder. MENTION AMERICAN POULTRY WOULD WHEN WRITING ADVERTISERS. RJfiAU OUAKANTifiia PAGE 2 COVER. Why I Can Sell the Best Incubator on Earth For Less Than^J^^$10 and Fay the Freight. KNOW mycompetitorswonder how Ido it—and I knowmany of my custo-mers wonder thatI can make such anelegant machinef
American poultry world . Send $ a Copy of the Litest Revised Edition of the Booh Will be Sent You by Return Mail Address ERNEST KELLERSTRASS, Publisher, Westpon station, No. 66 Kansas City, Mo. NOTE: Ask any editor of any Poultry Journal or any licensed poultry judge as to my reputation as a breeder. MENTION AMERICAN POULTRY WOULD WHEN WRITING ADVERTISERS. RJfiAU OUAKANTifiia PAGE 2 COVER. Why I Can Sell the Best Incubator on Earth For Less Than^J^^$10 and Fay the Freight. KNOW mycompetitorswonder how Ido it—and I knowmany of my custo-mers wonder thatI can make such anelegant machinefor the price I askfor it. Im going to tellthe reason whyright in this paper. It is because Imake and sell soM. M. Johnson, Incubator Man. many of them. If I only made half the number of machines that Ido, Id have to have anywhere from twelve to fifteendollars for them—because my overhead expense onhalf the number that Im now making would be just asgreat as it is on double the amount. Now, I make over 50,000 incubators a year—and Igive my customers all the advantage of the saving Imake on this big volume. This is a good many thousand more Incubators andBrooders than any other manufacturer in the world ever made in a year—so they have to charge the longprice to even up on their big overhead expense. I give the benefit to all my customers. I only wanta small profit on each machine—because I can affordto be satisfied with that on account of the immensenumber of them I
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