. Florists' review [microform]. Floriculture. ? m n m ?? ??? ii ,n ill ll iii ?? m ll H A paper on "Motor Delivery," read at the meetlntt of the Philadelphia Florists' Club. June 1, by F. W. Belrn, of the White Co. any other field where the truck is used. Weight is almost entirely ab- sent from the calculation. Not many articles offered for sale carry less avoir- dupois than the blooms used at wed- dings, funerals and banquets and for decorative purposes of all kinds. Yet the motor truck is becoming the ve- hicle preferred for the florist, and it is not uncommon to see a vehicle of 3
. Florists' review [microform]. Floriculture. ? m n m ?? ??? ii ,n ill ll iii ?? m ll H A paper on "Motor Delivery," read at the meetlntt of the Philadelphia Florists' Club. June 1, by F. W. Belrn, of the White Co. any other field where the truck is used. Weight is almost entirely ab- sent from the calculation. Not many articles offered for sale carry less avoir- dupois than the blooms used at wed- dings, funerals and banquets and for decorative purposes of all kinds. Yet the motor truck is becoming the ve- hicle preferred for the florist, and it is not uncommon to see a vehicle of 3,000 pounds capacity making a trip with ten pounds of blooms. This apparent contradiction is read- ily explained. The florist uses a motor truck because he is handling a com- modity where speed and punctuality are vital considerations. If he cannot get to his customers on time, he might as well go out of business. There is no manner in which a wedding can be postponed until flowers are tardily de- livered. Funerals cannot be made to wait, and the decorations for a ban- quet must be in place before the guests begin to assemble. Moreover, the fragile nature of flowers puts a pre- mium on dispatch in .handlinff them. A prominent florist puts some of the more important arguments for the. A Well-Known Truck Operated by Well-Knowo Florists. motor truck in the flo- rists' business in the following words: '' We have to be ready for a rush at all times. There is no fixed demand in our line, no schedule of business as in the case of so many staples. A man has to have food every day, but he needs flowers only on certain occasions. A wedding, a banquet, a funeral, or several of them taking place in one day, can put a most severe stress on delivery facili- ties, and in order to cater to custom- ers it is necessary to guarantee an ab- solutely punctual delivery. '' In this rush work, the motor truck alone can rise to the situation. It is necessary to have the right kind of a car, right equip
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
