. The Koester school book of drapes; a complete text book and course of instruction in merchandise draping. Increasing HumanEfficiency in Business By Waller Dill Scott This book is of such a nature that themanager of any business, and particularlyof a retail store, will derive a great deal ofgood from it. One chapter alone entitledPersonal Relationship with Workers asa Basis for Creating Loyally should beread by every me chant. 350 pages,bound in vellum ce luxe cloth. Pricepostpaid, $ Modern Advertising By Ernest Elmo Calkir^i andRalph Holden A book which tells about advertising—not how

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. The Koester school book of drapes; a complete text book and course of instruction in merchandise draping. Increasing HumanEfficiency in Business By Waller Dill Scott This book is of such a nature that themanager of any business, and particularlyof a retail store, will derive a great deal ofgood from it. One chapter alone entitledPersonal Relationship with Workers asa Basis for Creating Loyally should beread by every me chant. 350 pages,bound in vellum ce luxe cloth. Pricepostpaid, $ Modern Advertising By Ernest Elmo Calkir^i andRalph Holden A book which tells about advertising—not how to do it, but how it is is a little theory in it, but consider-ably more practice. It is a practical book,tracing step by step all of the differentoperations which make up, as far as theycan be described in print, what is knownas advertising. 366 pages with 65illustrations, bound in brown cloth withgrJd lettering. Price, postpaid, $

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Keywords: ., bookcentury1900, bookdecade1910, bookidkoesterschoo, bookyear1913