Crockery & glass journal . to have this part of the work done by a man who spe-cializes in such things. Even after the camera has done its best, the pic-ture sometimes shows up woefully weak in is particularly true of subjects with delicate andintricate decorative designs. The thing to do in suchan event is to allow the cut-maker latitude in retouching the print. It is poor economy to stint on retouching charges when a comparatively trifling expendi-ture will improve the finished cut a hundredfold. As a rule the silhouette cut is preferable to thesquare, but there are cases where th
Crockery & glass journal . to have this part of the work done by a man who spe-cializes in such things. Even after the camera has done its best, the pic-ture sometimes shows up woefully weak in is particularly true of subjects with delicate andintricate decorative designs. The thing to do in suchan event is to allow the cut-maker latitude in retouching the print. It is poor economy to stint on retouching charges when a comparatively trifling expendi-ture will improve the finished cut a hundredfold. As a rule the silhouette cut is preferable to thesquare, but there are cases where the latter is indi-cated for the best results. Above all things, shun the stock cut. If you donot think it worth while to have a special cut of thearticle made, do not put in a dish or jug to call atten-tion to another dish or jug which may not in the leastresemble the illustration. A typical example of the absurdity of the stockcut is here illustrated. The gentleman is showingsomething to the lady. Anyone reading the adver-. tisement would recognize it as a dish Shorn of thesurrounding type matter, however, it might impressone as being an automobile tire, a mirror plateau,or an oval picture frame. Retail dealers are the offenders in this New York department stores will stick ablack smudge of a cover dish, plate, cup and saucerin their newspaper advertisements and call it the Blue Willow. The next week they will use thesame stock cut and call it the Blue Onion, the Indian Tree, or whatever other title suits thetext. This illustration, another stock cut, was recentlyused by a New York department store in a newspaper
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Photo credit: © The Reading Room / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1800, bookdecade1870, booksubjectpottery, bookyear1875
