. Electric railway journal . Rapid Transit and Surface Railway Lines IsEncouraging—Interest of Public Has Been Aroused IT WAS just a year ago that the Interborough RapidTransit Company, operating the subway and elevatedlines in New York City, started its publicity cam-paign. In January the company placarded its carswith a poster asking the public for criticism. The com-pany made a frank appeal for public assistance—thebeginning of a definite campaign to secure an under-standing of its problems by the public. The first fewposters and the results of the complaint campaign were portation. The car
. Electric railway journal . Rapid Transit and Surface Railway Lines IsEncouraging—Interest of Public Has Been Aroused IT WAS just a year ago that the Interborough RapidTransit Company, operating the subway and elevatedlines in New York City, started its publicity cam-paign. In January the company placarded its carswith a poster asking the public for criticism. The com-pany made a frank appeal for public assistance—thebeginning of a definite campaign to secure an under-standing of its problems by the public. The first fewposters and the results of the complaint campaign were portation. The cards used are reproduced in partwith this article. Extensive as the campaign has been,it is really just starting. It takes time to attract the publics interest. That theInterborough is making progress, its management iscertain. These facts, in its opinion, so testify. In onemusical comedy in New York the Interboroughs cardsare made the subject of a topical song. Every fewdays newspaper cartoonists work the cards into their. PAGES FROM BOOKLET OF SAFETY RHYMES, A CHRISTMAS GREETING TO NEW YORK CHILDREN described in the issue of the Electric Railway Jour-nal for April 7, 1917. During the year twenty-six cards have been have inspired thousands of letters to the manage-ment of the company, making it possible to develop amailing list of people who are interested in local trans- drawings. Newspapers make the cards the subject ofeditorial comment that has proved exceptionally , letters to the editor by the dozens have re-sulted. These agencies always treat of things aboutwhich the people are thinking. People differ as to the way to approach the New York 218 Electric Railway Journal Vol. 51, No. 5
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