Nick Calton from Leeds. A finalist in the Brylcreem Boy of the Year finalists. Le Palais. London. England,, UK. 26th November 1988

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One of the best brand rejuvenation campaigns ever and, according to PR guru Mark Borkowski, the first example of successful guerrilla PR. Brylcreem sales were flagging by the mid-80s, with the hair product being firmly associated with older generations. Lynne Franks PR devised the Brylcreem Boy competition, whereby handsome, intelligent young men could appear in ads for the brand, in a tie-up with Boots. Candidates queued in their thousands for the chance to take part in regional finals. This generated posters, local media interest and a magazine, featuring clubs, bands, gadgets and music. The national winner was unveiled at a photocall in London.

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Size: 3743px × 5608px
Location: Le Palais. London, England, UK
Photo credit: © parkerphotography / Alamy / Afripics
License: Licensed
Model Released: No

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