. Canadian grocer January-March 1918. w the advantageto be gained by eliminating credit anddeliveries. He saw that needless ex-pense could be saved to took a chance on their falling intoline with the spirit of the movement,and the results have justified his mostsanguine expectations. Ivost Eight—Gained Hundred Customers Mr. Marlatt counted on losing aboutsixty customers when he made thechange. Instead he finds that he haslost only eight and has gained about onehundred new customers. The majorityof the new customers are farmers fromthe surrounding communities. This classas a rule
. Canadian grocer January-March 1918. w the advantageto be gained by eliminating credit anddeliveries. He saw that needless ex-pense could be saved to took a chance on their falling intoline with the spirit of the movement,and the results have justified his mostsanguine expectations. Ivost Eight—Gained Hundred Customers Mr. Marlatt counted on losing aboutsixty customers when he made thechange. Instead he finds that he haslost only eight and has gained about onehundred new customers. The majorityof the new customers are farmers fromthe surrounding communities. This classas a rule carry home their own merchan-dise in any case, and therefore could beexpected to be the first to take advant-age of better prices. Though he has been able to materiallyreduce his retail prices owing to a sub-stantial cut in the cost of doing business,Mr. Marlatt states that he has neversold any goods without a profit. At notime has he cut prices to cost in orderto attract trade. Mr. Marlatt states that STRENGTHENING HIS FOUNDATION. —Interstate Grocer, St. view of the Cash and Carry Movement. the reduction of expenses has been sub-stantial enough to warrant a cut in re-tail prices which attracts trade andleaves him a good profit. No advertising was done by Mr. Mar-latt in connection with the change of hismethod of doing business. Womens Tongues Best AdvertisingMedium A womans tongue is the best adver-tising medium we could have, remarkedMr. Marlatt in this connection. Hestates that it does not take long for theinformation to spread over town whenany merchant finds he is able to givebetter prices than his competitors. says that new customers ap-peared in the store almost simultaneous-ly with the change in his business. Mr. Marlatt and his wife conduct thebusiness conjointly, and when the newsystem was first adopted the step arous-ed considerable discussion in the town. Cash and Carry for Florence andHarry was a popular term applied to thestore in the ear
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectsuperma, bookyear1918
