. Florists' review [microform]. Floriculture. UST because this is the "good old summer time" is no reason for neglecting the show window-^no ex- cuse for leaving it practi- ^^^^..^ cally empty, as many do, or > for filling it with Boston ferns, and letting it go at that for weeks on end. Quite the contrary, it's the time to arrange a special display that will make your window the talk of the town. And it's inexpensively done; it calls for more ingenuity than material. All one needs is a window pan for running water, a windmill or water wheel turned by a motor, some green sheet mos
. Florists' review [microform]. Floriculture. UST because this is the "good old summer time" is no reason for neglecting the show window-^no ex- cuse for leaving it practi- ^^^^..^ cally empty, as many do, or > for filling it with Boston ferns, and letting it go at that for weeks on end. Quite the contrary, it's the time to arrange a special display that will make your window the talk of the town. And it's inexpensively done; it calls for more ingenuity than material. All one needs is a window pan for running water, a windmill or water wheel turned by a motor, some green sheet moss, some turtles or ducklings, a few ferns and a little skill in working out an idea. It's worth trying, if for no other ijeason than that there is time now to test the adver- tising value of. a win- dow, display that is out of tine ordinary. Advertising Value. The value of good window decoration as an advertising'force-isover- . looked: by too rmitnyf r^ tail florists. They make a show of plants Or cut flowers to tell the pass- ers-by that a florist oc- cupies the shop, but, be- yond placing these in the window, they trouble themselves no , m*or e . about it. They- do not realize that the window may be made the most valuable space in/ the store. It is really a part : of the capital which they have invested in the • business, yet they fail to : make it yield the largest ' possible interest.' If such a'florist had a store'for • sale, he -would not sell it on the flrst offer but would try to get the largest ? sum that he could for it. Had he money to lend, he would not accept one per ' cent a year for it! But here is valuable proi)erty, ^this .window space, that is not bringing the income it should. For local a,dvertisement there is noth- ing better than a show window attract- ively arranged. Every passer-by is a possible buyer. When a person comes into the shop and inquires about flowers, the florist uses every effort to persuade him to buy. He feels that he has lost a custom
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
