General impressions of the country merchant . EXTERIOR VIEW OF HODGE BROS. STORE 14 ?-??I iXV ^fiS^wl - -\ {rP\~, -fv^sf-J ^??^Vfai^TSSWfSi -?--- - --- -•- --r>iS^ THE Canandaigua Drygoods Co. is one of four drygoods stores owned by LynchBros. Last year it did a business over $50,000, half of which was with the farmtrade. The other three stores are in Batavia, Olean and Penn Yan, all threetowns being good centers for farm trade. Mr. Lynch believes in advertised goods. He spends $1200 a year advertising theCanandaigua store alone in the three local papers of that town. In addition to that, h
General impressions of the country merchant . EXTERIOR VIEW OF HODGE BROS. STORE 14 ?-??I iXV ^fiS^wl - -\ {rP\~, -fv^sf-J ^??^Vfai^TSSWfSi -?--- - --- -•- --r>iS^ THE Canandaigua Drygoods Co. is one of four drygoods stores owned by LynchBros. Last year it did a business over $50,000, half of which was with the farmtrade. The other three stores are in Batavia, Olean and Penn Yan, all threetowns being good centers for farm trade. Mr. Lynch believes in advertised goods. He spends $1200 a year advertising theCanandaigua store alone in the three local papers of that town. In addition to that, histrade is circularized and mailing lists are sent to the manufacturer, but little use is madeof signs or placards supplied by advertisers. The store has a front of two large modernwindows: a large modern electric sign flashes during the night; 14 clerks are
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Keywords: ., bookauth, bookcentury1900, bookdecade1910, bookidcu31924055360626
