. The American florist : a weekly journal for the trade. Floriculture; Florists. 606 The American Florist. Oct. 19, with Liberty Bonds, and Liberty? will be ; "We can wire flowers to Can- ; "The safest, quickest and only ?way—Send flowers by ; "We guar- antee delivery to any part of the Unit- ed States and ; "Send flowers by wire to your friends in distant cities by Florists' Telegraph Delivery sys- ; The Jones-Russell Co. had large tel- egraph poles placed outside their store, the wires extending through the win- dow to the
. The American florist : a weekly journal for the trade. Floriculture; Florists. 606 The American Florist. Oct. 19, with Liberty Bonds, and Liberty? will be ; "We can wire flowers to Can- ; "The safest, quickest and only ?way—Send flowers by ; "We guar- antee delivery to any part of the Unit- ed States and ; "Send flowers by wire to your friends in distant cities by Florists' Telegraph Delivery sys- ; The Jones-Russell Co. had large tel- egraph poles placed outside their store, the wires extending through the win- dow to the figure of a clerk receiving telegraph orders. A large globe repre- sented universal service, and the win- dows were appropriately decorated and arranged to convey the idea of the F. T. D. system. W^agner's large window was appro- priately trimmed with autumn foliage. A landscape was shown with telegraph poles and wires and suitable signs in- dicating membership in the F. T. t). and inviting orders for transmission by that- system. The judges were : W. W. Gammage, London; W. J. Smyth, Chicago, and E. A. Fetters, Detroit. The Publicity Display. The publicity display, which was ar- ranged on three sides of the hall, cover- ed an area of over 1,200 square feet, and here were shown examples of florists' advertising in cards, newspapers, fold- ers, catalogues, and photographs, in- cluded in the exhibition being many ex- cellent specimens of color work, with descriptions of plants and flowers of- fered in words of forceful salesmanship. Conspicuous among these were the work of the following: Penn, the Florist, Boston, Mass.; W. L. Rock Flower Co., Kansas City, Mo.; A. Warendorff, New York; John Breitmeyer's Sons, Detroit, Mich.; Philips Bros., Newark, N. J.; Joy Floral Nashville, Tenn.; Holm & Olson, St. Paul, Minn.; Schramm Bros., Toledo, O.; Grimm & Gorly. St. Louis, Mo.; Schiller, the Florist, Chi- cago; Knoble Bros., Cleveland, O.; A. W. Smith Co., Pittsburgh, Pa.;
Size: 1975px × 1266px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
