. Florists' review [microform]. Floriculture. 33 How Florists Can Help. Every florist can, and should, help push along the Mothers' day observ- ance. It can be done in many ways. As a beginning, take space in your best local paper for a Mothers' day advertisement. Advertise strongly; it's planting good seed on welf prepared ground. / Enlist the aid of the eilitors; they will help you push the work along. Arrange a special Mothers' day win- dow display; at least put Mothers' day cards, nicely lettered, in your window. Talk Mothers' day to your custom- ers. Then, too, you can go as far as you li
. Florists' review [microform]. Floriculture. 33 How Florists Can Help. Every florist can, and should, help push along the Mothers' day observ- ance. It can be done in many ways. As a beginning, take space in your best local paper for a Mothers' day advertisement. Advertise strongly; it's planting good seed on welf prepared ground. / Enlist the aid of the eilitors; they will help you push the work along. Arrange a special Mothers' day win- dow display; at least put Mothers' day cards, nicely lettered, in your window. Talk Mothers' day to your custom- ers. Then, too, you can go as far as you like with the Woman's Club, the churches, the Y. M. C. A. and the fra- ternal societies. The idea appeals to all classes. Perhaps you can get the mayor, or. Mothers' Day Window Decoration by a Virginia Florist. coming she would be compelled to cease her effort—but if the florists didn't stop jumping their prices for Mothers' day, she said, she would send out one more recommendation, substituting a button or a ribbon for the flower as the emblem of the day. Clearly, the florists have litle pros- pect of further aid in popularizing tbo day—they have got to do it themselves, bv advertising. even the governor, to issue a Mothers' day proclamation; others have, and the motherless daughters of some officials have written letters to the newspapers. Get busy—think up something to help the day along. Don't let the people in your locality overlook the approach of a day that has had more gratuitous ad vertiping than any other flower day ever had; dozens of big publications have lately printed articles that we can nov turn into Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability - coloration and appearance of these illustrations may not perfectly resemble the original Chicago : Florists' Pub. Co
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