. Hardware merchandising August-October 1912. splay wasa possibility and the best method of se-curing additional space without remov-ing to other premises. They accordinglyaltered their store along this idea. The second flat is so arranged as togive a height of 9 feet to the lower sec-tion and a good six feet on the upperone. It was constructed without the useof pillars or any other support whichwould interfere with display on the mainfloor. The support comes from the ceil-ing and not the floor. Iron rods of %inch thickness attached to the ceilingcome down and turn over on to the raft-ers, thu
. Hardware merchandising August-October 1912. splay wasa possibility and the best method of se-curing additional space without remov-ing to other premises. They accordinglyaltered their store along this idea. The second flat is so arranged as togive a height of 9 feet to the lower sec-tion and a good six feet on the upperone. It was constructed without the useof pillars or any other support whichwould interfere with display on the mainfloor. The support comes from the ceil-ing and not the floor. Iron rods of %inch thickness attached to the ceilingcome down and turn over on to the raft-ers, thus giving it strength to carry amuch heavier weight than it is evercalled upon to bear. The question of light in a store ar-ranged in this way is one to be consid-ered for naturally there would be atendency to darken the interior. Itdoes to some extent. This, the firm ad-mit but the additional space is consid-ered as full recompense for any slightdisadvantage in this regard while pro-vision has been made to give as much(Continued on page 50.). Seasonable Hardware Advertisement Three Lines Which Should he Featured at the Present Time—A Good Opportun-ity to Transact Cash Business With the Farmers—Why Stoves Should be Ad-vertised. We have taken over the busi-ness of and have com-pleted stocktaking. Would youprepare us a seasonable adver-tisement for next weeks issue ofour local paper and send us yourbill. The above is an extract from a letterreceived by the editor of Hardware andMetal from a new hardware firm in On-tario. It may be stated at the outsetthat Hardware and Metal is always pre-pared to meet such requests and thatthere will be no bill. Hardware andMetal is anxious to be of assistance toreaders in every possible way. The task imposed in the present in-stance, however, is an onerous information is not given to in-sure our preparation of an advertise-ment which will meet the requirementsof the firm. What space is to be used?What illustrations are availabl
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