. Hardware merchandising March-June 1915 . The man who does not advertise simplybecause his grandfather did not should wear kneebreeches and a wig. The man who does not advertise becauseit costs money should quit paying salary for thesame reason. The man who does not advertise becausehe doesnt know how to write an advertisementshould quit eating because he cant cook. The man who does not advertise becausesomebody said it did !not pay, should not believethe world is round because the ancients said itwas flat. John Wanamaker says that advertising doesnt jerk —it PULLS. He ought to know, and yet
. Hardware merchandising March-June 1915 . The man who does not advertise simplybecause his grandfather did not should wear kneebreeches and a wig. The man who does not advertise becauseit costs money should quit paying salary for thesame reason. The man who does not advertise becausehe doesnt know how to write an advertisementshould quit eating because he cant cook. The man who does not advertise becausesomebody said it did !not pay, should not believethe world is round because the ancients said itwas flat. John Wanamaker says that advertising doesnt jerk —it PULLS. He ought to know, and yet some men thinkthat advertising should go against all rules and prece-dents and jerk them to success with one tremendous yank. May 8, 1915. HARDWARE AND METAL 39. MontrealHalifaxToronto WinnipegRe g i n aCalgary 40 HARDWARE AND METAL May 8, 1915. W/////////////////////^^^^
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Keywords: ., bookcentury1900, booksubjectbu, booksubjectimplementsutensilsetc
