. Florists' review [microform]. Floriculture. ?•.•? J\' , 32 The Florists^ Review Dbcbmber 4, Eatabllahed. 1897, br G. L. OBANT. Published every Thandar by Thb Florists' Publishing Co« 620-S60 Oaxton Balldlnir, 008 Soatta Dearborn St., OhlcaffO. Tele., Wabaah 8196. • ReRistered cable address, Florview, Chicago. Entered as second class matter Dec. 3,1897. at the post-ofQce at Ohl- caffo. 111., under the Act of March Subscription price, $ a year. To Canada, $; to Europe. | Adyertislnir rates quoted npon request. Only strictly trade ad- vertising accepted. EESULTS. We
. Florists' review [microform]. Floriculture. ?•.•? J\' , 32 The Florists^ Review Dbcbmber 4, Eatabllahed. 1897, br G. L. OBANT. Published every Thandar by Thb Florists' Publishing Co« 620-S60 Oaxton Balldlnir, 008 Soatta Dearborn St., OhlcaffO. Tele., Wabaah 8196. • ReRistered cable address, Florview, Chicago. Entered as second class matter Dec. 3,1897. at the post-ofQce at Ohl- caffo. 111., under the Act of March Subscription price, $ a year. To Canada, $; to Europe. | Adyertislnir rates quoted npon request. Only strictly trade ad- vertising accepted. EESULTS. We give them. You get them. We both have them. Pot plants for Christmas are snapped up when and where available. Peophbtic vision is not needed to see large profits in the coming holidays. One of the necessary qualifications of a florists' helper now is ability to drive a ford. Production costs prohibit liberal mar- gins and careful management is needed to return an adequate percentage of profits. Collections are not so hard as they have been in some other seasons, but they will Dear systematizsd watching just the same. Lack of fuel and the customary holi- day pressure will reduce train service after mid-December. Supplies for the holidays should be obtained now. Novelties are slow in appearing after war-time. Perhaps two or three years will be required for resumption of raising new varieties on the former sc-ale. C. L. Washburn says that the trade as a body has learned the power of adver- tising just as it becomes necessary to re- double our efforts to sell our merchandise. We predict that the volume of florists' advertising will increase for many years. The October number of the S. A. F. Journal has been delayed by the printers' strike in New York city. The issue, which has now been sent to members, contains the third installment of the Detroit convention proceedings and pub- licity campaign articles. It is asked by those responsible for the advertisement of the song, ''
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
