. Cranberries; : the national cranberry magazine. Cranberries. "Are Early and Black, jSo Why Not Call 'Em That?'' Said Lettice (Editor's Note: The following appeared in the Fall issue of B'ood Marketing in New England, a publication of First National stores, and it explains how your editors got into the business of I'unning a National Cranberry Magazine.) For years we've been a reader of a magazine called Cranberries and have asked its Editor and Publisher, Clar- ence Joshua Hall to tell the story of it for Food Market- ing, which he has done in the following Piece, as tartly flavored as
. Cranberries; : the national cranberry magazine. Cranberries. "Are Early and Black, jSo Why Not Call 'Em That?'' Said Lettice (Editor's Note: The following appeared in the Fall issue of B'ood Marketing in New England, a publication of First National stores, and it explains how your editors got into the business of I'unning a National Cranberry Magazine.) For years we've been a reader of a magazine called Cranberries and have asked its Editor and Publisher, Clar- ence Joshua Hall to tell the story of it for Food Market- ing, which he has done in the following Piece, as tartly flavored as the veritable berry he knows so well. He writes in the third person as befits a reporter who feels unpleasantly conspicuous using the perpendicular pro- noun, I. This true yarn might be entitled "Joshua was Bequeathed Cran- berries," in the telling of how Clarence Jos'hua Hall came to be editor and publisher of Cran- i berries, published at Wareham, Mass., for the cranberry growers of the and Canada since 1936, with one monthly exception when a few years back the build- ing housing the Wareham Courier office and print shop was s^vept by a hurricane. Why and how was Josh bequeathed cranberries? Cyrus and His Wife Lettice The American Cranberry of commerce (Vaccinium macro- carpon) was first cultivated by ione Captain Henry Hall at East Dennis on Cape Cod in about 1816. Intensive research can find no one who really started the cranberry "biz" as did Henry Hall. He and Josh Hall had the same common ancestor, John Hall, who was of Cambridge, Mass., as of 1630, later settling on the Cape Captain Cyrus Cahoon of Pleas- ant Lake village in the town of Harwich first developed the Early Black variety about 1840, still the most noted early variety, not only. Editor Clarence J. Hall of CRAN- BERRIES Magazine. in Massachusetts, but in New Jer- sey and some of the other cran- berry areas. The story of how this came to be developed and named is that Cyrus"s wi
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